• Who Is Our Audience?

     Here’s the thing with podcasting that really throws the new entrant. The tighter you define your audience and speak directly to them, the more likely…

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  • Voice & Tone

    Finding your voice is a thing that can just happen but it usually takes a lot of letting go. To return to our voice, the…

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  • Going to the People

    Moving from a controlled recording space to the outdoors provides many challenges and opportunities. The main challenges surround control of unwanted sound. As always, this…

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  • The Medium Is Still The Message

    What is it about podcasting that is so different from other media? In a word, intimacy. More correctly it should be stated thusly: INTIMACY! To…

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  • How Is A Story Told?

    To make a story worth the listen, we need to take our audience from a starting point, through a crisis of some sort to a…

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  • Story Telling: What is it?

    This may seem a strange question, after all Homo sapiens is the storytelling species. We are the language using ape. It is only humans who…

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  • Google Podcasts Manager

    In the last episode I explained the process for indexing your show with Apple, this episode I’ll deal with Google Podcasts Manager. There are two…

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  • Apple Podcasts Connect

    We begin our journey into listing in the two big directories: Apple and Google. They each have their own systems for accepting podcasts into their…

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  • The Mechanics: Mic to Podcatcher

    Starting with the assumption that you’ve registered your show with Apple Podcasts through Podcasts Connect and with Google through their Google Podcasts Manager. Those will…

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  • Which Host & Why?

    A podcast host can support or destroy a podcast! The best ones just do the job and we rarely have to worry about them. They’re…

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