Welcome to the “The JM Podcasting Services Show”. I’m your host, Jon, and in this episode, we’ll be discussing why accessibility is crucial in the world of podcasting.
Let’s start by defining what accessibility means in the context of podcasting. Accessibility refers to the design of products, devices, services, or environments so that they can be used by as many people as possible, including those with disabilities. This includes the ability to listen to and engage with a podcast by individuals with different abilities, such as hearing and visual impairments.
Why is accessibility in podcasting so important? Well, let’s first consider the numbers. According to the World Health Organization, over one billion people, or 15% of the world’s population, live with some form of disability. And this number is only growing as the population ages. That means that making your podcast accessible to people with disabilities is not just the right thing to do, but it’s also good business.
Some of the ways in which you can make your podcast more accessible. One of the most important things you can do is to include transcripts. This not only makes your podcast more accessible to people who are hearing impaired but it also makes it more accessible to people who speak different languages, or who prefer to read along with the audio.
Another aspect of accessibility in podcasting is the use of accessible language. This means using language that is clear and concise, avoiding jargon, and making sure that your content is understandable to as many people as possible. This is a good general rule anyway when communicating but worth stressing in a podcast context. Jargon is very easy to fall into. rss feeds, dealing with plosives, sibilant esses and so on. A better way to that would be: Your podcast feed, making sure your “Ps” don’t pop when talking and be aware of whistling “s” pronunciations.
Finally, it’s important to make sure that your podcast is accessible to people who use assistive technology. This includes speech-to-text software, and other tools that allow individuals with disabilities to access your content in a way that works for them. This where clear, concise pronunciation and direct clear speech becomes so important. I would think these technological aids will only increase in number and availability as the years roll by.
In summary, accessibility in podcasting is a crucial aspect that should not be overlooked. It can greatly impact the lives of individuals with disabilities, allowing them to engage with your content and feel included in the conversation. By making your podcast accessible, you not only create a more inclusive environment, but you also open up your content to a wider audience.
If you’d like to start your organisation’s podcasting journey, there’s a link in the show notes and my direct email.