Welcome to the JM Podcasting Services Show, this episode covers why an NDIS disability service needs a podcast.
The National Disability Insurance Scheme, or NDIS, a major reform aimed at providing support for people with disability is approaching its 10 year anniversary on the 1st of July this year. It’s designed to give people with disabilities more control over their own lives and to give them the support they need to achieve their goals and aspirations.
Running an NDIS funded service can be a complex and challenging task. There are many different aspects to consider, from funding and regulations to service delivery and customer satisfaction. And with so much information to take in, it can be hard for providers to keep up with all the latest developments.
This is where a podcast comes into the mix. By creating a podcast, you can share information and insights with your audiences and keep them up-to-date with all the latest developments in the world of disability services. By telling your stories, you establish your authority within the sector. Podcasting is a different kind of media. It has two unique selling points. 1. It can be consumed whilst doing other things, running, washing up, commuting and so on. 2. It is an intimate medium. Podcasters speak directly to their listeners, one on one, all at once. There’s nowhere to hide, in one sense. You are whom you are. This will annoy some people and attract others. This is wonderful.
By putting your organisation’s ethos, values and achievements out into the world, potential clients and staff already have a handle on what makes your service different. What you do that they know, like and trust which are the three critical stages to a sale. Sale may seem a little harsh but that’s what we do. Both clients buy into the programs, supports and general environment of the organisation. Potential staff, in a time of labour market tightness, have a choice. Why not make it easier for them by showing whom you are, directly into their ears?
To put it a slightly different way, a podcast allows you to communicate with clients, stakeholders and the wider community. It’s a platform that’s accessible and easy to use and it allows you to share information in a way that’s engaging and informative.
With the rise of podcasts as a popular form of media, it’s never been easier to reach a wide audience. People are increasingly turning to podcasts as a way to stay informed, entertained and engaged and a podcast is a great way to tap into this trend.
As I said, a podcast isn’t just a tool for reaching a wider audience – it’s also a way to build trust and establish your service as a thought leader in the field. By sharing your expertise and insights, you can demonstrate your commitment to providing high-quality services and you can show your customers and stakeholders that you’re committed to improving the lives of people with or living with a disability.
A podcast is the way to share real-life stories and experiences from the people who use your services. These stories are incredibly powerful and they can help to demonstrate the positive impact that your service is having on people’s lives.
My current project with Kin Advocacy, link in the show notes, is a great example of how people’s stories matter. Each episode is devoted to one person and their story. I highly recommend you have a listen.
If you’re ready to start or just want to have a chat drop me an email, listed in the show notes or DM me on linkedin, link also in the show notes. A podcast is a great way to communicate with your audience, build trust and establish your service as a thought leader in the field and share real-life stories and experiences from the people you serve.