Return to First Principles 3: Promotion and Best Practices

Promoting Your Podcast

  • Once your podcast is recorded, edited and published, it’s important to market and promote it to increase its visibility and reach a larger audience. Here are some ways to promote your podcast:
  • Share it on your organisation’s website and social media channels
  • Having submitted it to podcast directories on completion of your trailer it will automatically populate to the likes Apple Podcasts, Spotify, and Google Podcasts
  • Reach out to media outlets and influencers in your industry to help get the word out
  • Utilise SEO techniques in your show notes and transcripts to increase visibility and reach new listeners
  • Create a website for your podcast or have a dedicated section on your organisation’s site where you can share more information, past episodes and other content related to your podcast.
  • Be consistent with your publishing schedule, and make sure to keep your listeners informed of new episodes.

It’s important to note that podcasting may not be an immediate source of clients and it may take some time to build up an audience  however with consistent effort and a strong content strategy, you can turn your podcast into a valuable asset for your organisation.

Best Practices for Disability Organizations Podcasting

  • When creating a podcast for a disability organisation, it’s important to consider the needs of all listeners, including those with disabilities. Here are a few best practices for making your podcast inclusive and accessible:
  • Provide transcripts for all episodes.
  • Use clear and descriptive language and avoid using jargon or technical terms.
  • Use a consistent format and structure for each episode within a season.
  • Make sure the audio levels are consistent throughout the episode.
  • Use a high-quality microphone to ensure clear audio. These last two points are what you receive from a professional producer.
  • Use a clear and easy-to-read font for any written materials or show notes associated with the podcast.
  • It’s also important for disability organisations to consider how their podcast represents and engages with the disability community. Here are a few best practices for engaging with and representing the disability community:
  • Invite people with disabilities to be hosts and guests on the podcast.
  • Address the diversity within the disability community, including race, ethnicity, gender, and socioeconomic status.
  • Address the intersectionality of disability with other marginalised communities.
  • Address issues and challenges faced by people with disabilities and their families.
  • Encourage listeners to provide feedback and participate in discussions.
  • Be respectful and inclusive in your language and avoid using derogatory or offensive terms.

By following these best practices, disability organisations can create podcasts that are inclusive, accessible and representative of the diverse disability community. Additionally, it’s important to note that podcasting is an iterative process, so be prepared to make changes and improvements as you go and listen to feedback from your audience.