Changing Style and Re-branding

There may come a time when a change in style is a thing you wish to accomplish. The question is how?

This depends upon a few things. Have you tried the new style/format already? In which case your listeners have had a taste of what’s on its way. Did you receive feedback on those newer style episodes from your listeners? Assuming the feedback was positive, the change may well be justified. If you’re changing because it makes your life easier, then you need to do a little bit of pre-selling. Simple things like adding a co-host, don’t need too much pre-selling. Jumping from a formal audio essay style to a stream of consciousness, improv style may just require a little more effort to bring your listeners with you. Continue reading “Changing Style and Re-branding”

Consistency

This refers to a whole host of things. Timings, style, voice, niche, purpose and direction to get you started.

We humans are creatures of habit. From time to time we like to break routines but only at our own discretion. It is for this reason, a weekly show is best delivered at the same time on the same day of the week, every time. This is not always possible and people will be forgiving with the odd episode arriving a little late or even early. What really annoys people is a weekly show that comes out on any day of the week. If the content is good enough, people will deal with it but why put individuals through this? And, yes, while they may show up as a number, each download of your show/s is an individual. Continue reading “Consistency”