Consistency

This refers to a whole host of things. Timings, style, voice, niche, purpose and direction to get you started.

We humans are creatures of habit. From time to time we like to break routines but only at our own discretion. It is for this reason, a weekly show is best delivered at the same time on the same day of the week, every time. This is not always possible and people will be forgiving with the odd episode arriving a little late or even early. What really annoys people is a weekly show that comes out on any day of the week. If the content is good enough, people will deal with it but why put individuals through this? And, yes, while they may show up as a number, each download of your show/s is an individual. Continue reading “Consistency”

Working through the noise. You’re not the BBC and that’s good!

There will come a time in your podcasting journey when, as a listener, you hear a huge promotion by a behemoth. This can be disheartening. A massive old world media company has decided to launch into the podcasting sphere. “Oh no, I’m about to be swamped. No one will ever hear my shoe!” or something similar will run through your mind.

Continue reading “Working through the noise. You’re not the BBC and that’s good!”

Small Niche Audiences

This is, in some sense, the point of podcasting only more so!

Wait, what??? Don’t we need a bazillion listeners to a “success”?

We’ll see….

If we think of television and radio as broadcasting then podcasting is narrowcasting. Not everyone will want to hear what you have to say. Your topic will be of no interest. For those who do like your topic not everyone will take to you. This is a good thing. Continue reading “Small Niche Audiences”