Now we need to know our target market to fully explore this topic. To understand that in this context we need to know how local is local? Where I live 400 people covers the locals. Do I need to start a podcast for them or would a letterbox drop make more sense? Now if I lived 15 minutes up the road in a town of 20,000 then a local podcast might make sense. Continue reading →
Now this is why we podcast, mostly. There will be those of us who produce a show simply for the inner joy the process brings us. That’s all good too. There is no one reason for podcasting. Most of us though are producing shows for our audiences.
What, therefore, is audience engagement? And why does it matter? Continue reading →
A call to action is a request to your listeners to perform an action. A lot of podcasters ask for ratings and reviews. I’m sceptical of the value of this. The usual claim is that this helps others to find us. When I think about how I find new podcasts, ratings and reviews don’t figure at all in my calculations. I go to search on the Podcast app and type in a name or a topic. From there I listen to an episode to see if I like what I hear. If there’s connection to those in the niche I’ll go iTunes and do a full search through there. Some of the best shows I listen to have or at the time of subscription, had not one rating nor any reviews. Continue reading →