Tag Archives: audience

A local podcast?

Now we need to know our target market to fully explore this topic. To understand that in this context we need to know how local is local? Where I live 400 people covers the locals. Do I need to start a podcast for them or would a letterbox drop make more sense? Now if I lived 15 minutes up the road in a town of 20,000 then a local podcast might make sense. Continue reading →

Calls to Action: What to ask your audience

A call to action is a request to your listeners to perform an action. A lot of podcasters ask for ratings and reviews. I’m sceptical of the value of this. The usual claim is that this helps others to find us. When I think about how I find new podcasts, ratings and reviews don’t figure at all in my calculations. I go to search on the Podcast app and type in a name or a topic. From there I listen to an episode to see if I like what I hear. If there’s connection to those in the niche I’ll go iTunes and do a full search through there. Some of the best shows I listen to have or at the time of subscription, had not one rating nor any reviews. Continue reading →