Dreamer to Podcaster!!!
By Jon Moore (jmps.au)
A little about me
40 years of meditation practice
Over those 40 years I’ve Developed a certain level of discernment.
I’m able to see what’s necessary
and what’s not
40 years of meditation Practice
Podcasting since 2016
1000s of episodes
Producer of Kin Advocacy’s:
Disability Sunflower Stories
2017-2018 Podcasting Teacher at Sydney Community College
Producer of:
Podcasting Pathways for
Disability Services
Most
“Flying Starts”
never,
ever
hit the runway.
2 big, hairy
myths
hold
people back
from
starting!
Myth Number 1
The Myth: Doesn’t Everyone Already Have A Podcast????
Aren’t there just tooooo many?
All the great niches are taken.
NO!!!!
Let me explain….
Total Podcast RSS Feeds:
3,000,000 ish
320,000 ACTIVE
WHY????
Why Indeed??? That’s a Very Good Question!
There’s A Few Reasons:
Podfading
Podcasting Takes Effort
Misunderstanding Podcasting!
Podcasting is NOT radio on the web
- Podfading
- The show starts
- Trailer
- Episode 1, 2, 3…
- Maybe 7, 8
- Then, Nothing
Why???
Podcasting takes effort!
- It is rarely a get rich quick scheme
- It is a creative process
- Promotion takes time
- It is NOT radio on the web
Let’s Start with # 1!
It is rarely a get rich quick scheme
Podcasting it turns out is ideal
for building connections
between the host and individual listeners.
It builds intimacy
This takes time!
But with time
comes
A Body of Work
Trust
Brand Recognition
Let’s Start with the first 3!
- It is rarely a get rich quick scheme
- It is a creative process
- Promotion takes time
What they all have in common is:
Let’s Start with the first 3!
What they all have in common is:
- A time commitment
- An intellectual commitment
- The Learning of New Skills
Let’s Start with the first 3!
They Are All Commitments
The Thing Is:
A creative commitment in a medium you love
is not a chore but a labour of love
Let’s Start with the first 3!
Once you decide,
you’re half way there.
The creative joy,
the problem solving,
and “The Why?”
with a good system results in:
Success
Now for Reason Number 4:
Podcasting is NOT radio on the web!
This next explanation is crucial to understanding Podcasting
and
setting yourself up for success in the medium
Radio is Broadcasting
Podcasting Is The Exact Opposite: Narrowcasting!
NARROWCASTING
You Say?
What’s That???
NARROWCASTING
Is Finding A Like Minded Body of Listeners
and
Serving Them Content They’ll Love
- You Find Your Niche
- Focus Your Content on That Niche
- And Nothing Else!
Everything You Publish Should Be Relevant To Your Niche
There are Infinite Niches
Maybe Not Infinite But At Least As Many Niches As There Are Podcasters
Let’s Take A Disability Service As An Example
Why A Disability Service?
- That’s one niche I know
- It’s not True Crime
- It’s not Crypto
Which are legitimate niches, I’m showing you something different
What Would A Podcast For A Disability Service Look Like?
To Start Off: Why Would They Have One?
Reasons A Disability Service Could Have A Podcast
1~ Find New Clients
2~ Find New Staff
3~ Branding Exercise
4~ Keeping Parents/Guardians In The Loop
5~ Proof Of Outcomes For Funding Bodies
What Resources Would Be Available?
1~ Clients Stories
2~ Staff/Client Partnerships
3~ Innovative Programs
4~ NDIS Knowledge
5~ Access To Expertise
Combining These Elements
A Ten Episode Season On:
A Client’s Plan To Learn Yoga
- Selling The Idea To a Carer
- Jointly Selling the Idea to Management
- Finding A Yoga Teacher
- Negotiating Yoga Positions
- The First Class
And other episodes would follow, you get the gist.
There Are Some
Technical Issues
But
These are Solvable
And You’ll Have
- An Example Of How Your Service Works
- A Permanent Record For Sales and Marketing Purposes
- A Delighted Client Meeting Their Goals
But How Could A Service Do This???
Out Source
Or
Better Yet
Train Up One Of Their People
JMPS Group Coaching Program
Scan The QR Code for more info
This code will appear later,
this is called foreshadowing.
A Storytelling Tool!
So you see,
There’s not that many Podcasts out there.
Pick a niche,
Serve the niche,
Create Great Content!
Simple
And Myth Number 2?
The Tech is just too complicated!
I need an audio engineer!
I need an FM radio studio!
Do you, though???
Past to the Future
What’s the point?
- You’re NOT producing music
- You’re NOT Hollywood
- You ARE producing in .mp3
- You ARE focusing on voice
- You ARE thinking of your listeners
The Point Is:
Clarity in your listener’s ears
Just enough tech
Drop the clutter of music production
Complexity equals complications
One Cable One Mic Which USB port?
When Things Go Wrong?
Unplug, replug! Replace the cable Or Mic
- 40 years of meditation
- Equals discernment
- Spotting the unnecessary
- Identifying the essential
- One Cable, One mic, one USB
The JMPS Podcasting Philosophy
Just enough is more than enough
The JMPS Podcasting Philosophy
Too much is just too much!!!
Just enough REALLY is more than enough
Those 40 Years of Meditation Practice
Underpin My Podcasting Philosophy:
Podcasting Can Seem Really Complicated
I’ve Managed To
De-Complicate
it for YOU
From The Doing,
Since 2016
and
1000s of Episodes
Comes
The
Distilled
JMPS Process!
The JMPS Process
Takes Four Steps
For Every, Single Podcast
Pre Launch
Recording and Editing
Post Production and Publishing
Promotion
RINSE AND REPEAT!
There’s Plenty To Master
To Go
From the Four Steps To People’s Ears
That’s Where The JMPS System Takes YOU From Dreamer to Podcaster
The Benefits of Being a Podcaster
Transferable Skills
Discover your Voice
Public Speaking Skills
Content Creation Skills
Production Skills
Storytelling with purpose!
Improved Communication Skills
Your Confidence Will Skyrocket
With those benefits in mind
And the four steps:
Pre-Launch
Record/Process
Publish
Promote
How Do You Transform Into A Podcaster?
There’s a few ways to learn:
- DIY
- Take a course
- Take a coaching plan
- Outsource it All
There’s a few ways to learn:
- DIY
Pros:
- Only costs time
Cons:
- Takes quite some time
- Buying the wrong gear
- So many different approaches
- Which one fits YOU?
There’s a few ways to learn:
- Online Courses
Pros:
- Variable costs
- Some support
Cons:
- 90% of online courses go unfinished
- Is the material up to date?
- Which one best fits YOU?
There’s a few ways to learn:
- Coaching Plans
Pros:
- Fixed cost
- Ongoing support
- Community of peers
- Working with a human
- Accountability
Cons:
- Can have fixed schedule +/-
- Which one best fits YOU?
There’s a few ways to learn:
- Outsource it all
Pros:
- Fixed cost
- All Done For YOU
- Accountability
Cons:
- A Larger Financial Investment
Here’s a Surprise!
JMPS offers two options!
Complete Done For You Service
A Six Month Group Coaching Program
How Is This Delivered???
Option 1: Complete Done For You Service
email me: jon@jmps.au
The JMPS Program Promise
On completion of the Program:
After Six Months
JMPS Group Coaching Program
you will have
one 10 episode season live
and
all the knowledge
to create
ongoing seasons
You’ll be:
Set Up For Success
How Is This Delivered???
Option 2:
A Six Month Group Coaching
Program
How???
Six Month Group Coaching Process
Weekly Group Calls
Library Of Modules
Community
Investment:
$997/month (+ GST if you’re in Aus)
For the five foundation members
Just: $697/month (+ GST if you’re in Aus) A 30 Day Full Refund Guarantee
Interested?
Scan the QR Code
~Remember
the foreshadowing
earlier?~
to reach the application form
Go To: jmps.au/application-2/
$997
For the five foundation members
$697
Thanks for watching,
Speak soon!