Podcasts have become a powerful tool for sharing information, stories and ideas with a niche audience. However, before starting a podcast, it is essential to determine your reason for podcasting, “What is my purpose?”. This post will discuss how to choose the purpose of a podcast for your service and why it is important.
The purpose of a podcast for a disability service is to provide relevant information, share inspiring stories and offer support to individuals with disabilities and their families. It is an opportunity for the disability service to connect with their target audience and build long term relationships based on trust and understanding. This is what draws into your ecosystem potential new clients and staff.
Audience and Needs
One of the first steps in choosing the purpose of a podcast for a disability service is to identify the needs of your audience. For example, are you targeting individuals with physical disabilities, cognitive disabilities, telling the story of the people you already support or even how working for your service has changed your staff’s lives for the better? How about a season on NDIS changes and updates for parents/carers? The opportunities are only limited by imagination. By understanding your audience’s needs and concerns, you can tailor your podcast content to provide the most value and resonate with them.
Another important consideration when choosing the purpose of a podcast for a disability service is to decide on the format. Will your podcast be an interview-style show with experts in the field of disability services or will it be a storytelling podcast where people with disabilities share their experiences? Will it be a solo show or co-hosted by multiple people? The format you choose should align with your purpose and target audience and be engaging and accessible.
Once you have determined the purpose and format of your podcast, it is important to consider the content. Your content should be informative, engaging and, above all, offer value to your target audience. Consider addressing topics such as accessible travel, technology for people with disabilities, employment and education including opportunities both funded and outside the scope of the NDIS. You can also feature inspiring stories of individuals who have overcome challenges, achieved goals and changed their worlds. Your podcast content should be consistent and relevant to your target audience to keep them engaged and coming back for more.
In conclusion, choosing the purpose of a podcast for a disability service is essential to its success. It provides an opportunity to connect with your target audience, offer valuable information and support and build a relationship based on trust and understanding. By addressing your target audience’s needs, choosing the appropriate format and creating engaging content, you can create a successful podcast that provides value. Finally, promoting and marketing your podcast effectively will ensure that it reaches a wide audience and achieves its purpose.