This is a tough one and it comes down to personal decisions. I’ve been through this from two perspectives, a re-branding of a feed and a possible re-branding which ultimately became a second show.
What happened in both cases was a need to change direction. The feed was intact, we had listeners. Do we risk alienating them by changing the direction of the show, even it’s name and artwork? OR do we use that feed to drive those listeners to the new show? Continue reading →