This seems a little self evident but it is often forgotten. The homogenising effects of dominant styles or technologies can cripple creativity. We need to be vigilant.

Way back in the deep dark past there were more than one form of operating system for PCs. DR-DOS was one. MS-DOS became the dominant form because of the size of Microsoft in the market. Similarly VHS crushed Betamax as a video format in the home. Mills and Boon have their own formula for writing romantic novels. All other types tend to not be as successful. Continue reading →