Starting Small is Still Starting

Starting is the key to podcasting. You don’t have to produce a three hour long crystal clear episode with all the bells and whistles. Indeed, it is probably better to not so do.

If you look at Mike Duncan’s History of Rome he started off with a couple of 11 minute episodes. As he got into his stride, episodes became longer but he started small. That means, for this post, he started.

This is not an uncommon thing. If we think about it, and as I’ve mentioned in other posts and places, we are overly concerned with the tech, the mechanics and the process. Staff and clients and their friends and families will be your first listeners until word gets about through the system. Word of mouth is the best discovery mechanism for podcasters so we need to start.

Starting small means you are not investing too much of your creative capital to the initial episodes. Maintaining that capital was the subject of a post here, Content: Where Do You Find It?. The advantages of starting small are many.

Above all else, it means you have started. It allows you to get the tone right. If you make an error in the recording process, anything from the wrong settings to not hitting the record button, your redo does not destroy your confidence. It is through this process you can develop your own checklists. 

The drawbacks from starting small are not too many. You have short episodes. So what? You still have episodes! You publish monthly not weekly, so what? You have episodes. Weekly, in a seasonal format is the goal but changes can be made “on the fly” so to speak. That’s why I have time scheduled for prerelease listening and approval. The point is to just start because then you have started and then growth and development can occur based upon reality rather than theory.

I think you get the point, just start, small if necessary but start!


  • Small is beautiful
  • Small means you’ve started
  • Small allows you to learn the tech
  • Small is still beautiful

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