Changing Style and Re-branding

There may come a time when a change in style is a thing you wish to accomplish. The question is how?

This depends upon a few things. Have you tried the new style/format already? In which case your listeners have had a taste of what’s on its way. Did you receive feedback on those newer style episodes from your listeners? Assuming the feedback was positive, the change may well be justified. If you’re changing because it makes your life easier, then you need to do a little bit of pre-selling. Simple things like adding a co-host, don’t need too much pre-selling. Jumping from a formal audio essay style to a stream of consciousness, improv style may just require a little more effort to bring your listeners with you. Continue reading “Changing Style and Re-branding”

Intro and Outro – how much is enough?

First impressions count! We might not like it but there you are. We must deal with reality as we find it. What’s to be done?

Intros come in a variety of flavours. There’s the straight into the show, no music, no hello, nothing type of Intro. These can be a bit brutal. The other extreme is the three plus minutes of music with or without a voice over followed by a round up of where the hosts have been, what’s been going on in their minds and what they had for breakfast. Continue reading “Intro and Outro – how much is enough?”

Annoying cross promotions ~ me, my new podcast, me, me, me!

Now as we expand as podcasters, adding new shows, co-hosting, joint venturing and expanding to a point where the Murdoch organisation looks puny, we need to be careful.

We need to  be careful in this one area at all times but especially when we start to expand, should we do so. I’m talking about our listeners. They must always be the centre of our efforts. Any cross promotion should be pitched for their best interests. Continue reading “Annoying cross promotions ~ me, my new podcast, me, me, me!”