Working through the noise. You’re not the BBC and that’s good!

There will come a time in your podcasting journey when, as a listener, you hear a huge promotion by a behemoth. This can be disheartening. A massive old world media company has decided to launch into the podcasting sphere. ā€œOh no, Iā€™m about to be swamped. No one will ever hear my shoe!ā€ or something similar will run through your mind.

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