Working through the noise. You’re not the BBC and that’s good!

There will come a time in your podcasting journey when, as a listener, you hear a huge promotion by a behemoth. This can be disheartening. A massive old world media company has decided to launch into the podcasting sphere. “Oh no, I’m about to be swamped. No one will ever hear my shoe!” or something similar will run through your mind.

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