Content: Where Do You Find It?

The search for content can be a terrifying thought, is not as hard as it might, at first, seem!

This was one of the things that held me back, in late 2015 from starting World Organic News, now named ChangeUnderground for about three months. This was while I was publishing posts daily on the blog. That’s correct, I was publishing content daily, in the written word but I was worried about having enough to talk about once a week in a podcast. From the beginning I produced an audio essay and the blog posts and occasional news item were and  been the triggers for these scripts and episodes. The answer was sitting in front of me!

There are many ways to find content.

An interview show can be more problematic to begin with.

“Please come on my new show.”

“Sure, where can I hear other episodes so I understand the style and tone?”

“Umm, you’ll be my first episode.”

“Call me when you’ve done a dozen.” Click.

This self talk can be destructive. People are generally happy to talk about themselves and the things that excite them. Just ask.

When you’re in the pre-launch stage of your show, I would recommend having half a dozen or so interviews ‘in the can’. One a week or four a day for one day a month and then batch edit and process and schedule would be a great workflow. Just keep up a schedule to maintain the shows in advance. That way if there’s a weather event and the power goes down or guests cancel at the last minute, you still have reserve episodes up your sleeve.

History shows are easy, as far as content goes. Sources may be thin, depending upon the period but the content is pretty much there awaiting your interpretation and delivery. A season on the history of your service would fit here. As you approach a milestone year in your service, say 50 years would be a great time to have an historical season. And you could interview past staff, your longest supported client and so on. The last episode could cover the vision for the next 50 years or a nearer future as appropriate.

Roundtables, two hosts chatting, pretty much create themselves. You can find starting points for discussion everywhere. Google, Google News and even Linkedin posts can be great sources of inspiration.

We live in an ever expanding world of information. You will never run out of content. Finding inspiration can be an issue, sometimes, but rarely. Your show is about the passion your organisation brings to your way of doing business. The possibilities are endless.


  • Worry about content is another reason not to start.
  • What else are you doing that offers content ideas?
  • Have a few interviews up your sleeve to fill any gaps.
  • Think creatively to find new content ideas.

Developing these ideas with you are all part of the full service JM Podcasting Services offer in the creation of and ongoing support for your organisation’s podcast. If you’re ready to jump into the wonderful world of podcasting, drop me a DM on Linkedin or send me an email. Both links in the show notes.

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